The 5 Star Venue Method
Venue sales coaching · Free demo inside

A selling system that brings in predictable revenue for your venue business.

The 5 Star Venue Method teaches and equips owners and managers on how to surprise and delight your tour guests, ask the right questions, get clear answers and book more revenue. Want a sneak peek? Step inside a working venue sales dashboard.

Open my demo venue

Free · No download · No credit card · Opens in seconds

“You gave me more in one hour than all the other experts had in the last three years! Where have you been this entire time?”

★★★★★Kristan, Studio D2D, Grand Rapids MI
Theresa Casey standing beside her father and business partner, Eddie Cloutier, who is seated in a velvet armchair
Theresa Casey & Eddie Cloutier
The Venue Tour Tracker dashboard for a sample venue: tours given, booked events, booked revenue and conversion rate compared with last year
The same dashboard on a phone

Open your demo venue

Your information is 100% secure and will never be shared. You'll also get our Sales Tour Checklist by email.

Feel confident in your tour process

Clarify, get honest answers, book.

  • Venues that put the 5 Star Venue Method into practice typically book 2–3 times more revenue each month than they did before.
  • The Harris Building increased their monthly booked revenue by $36k one month after completing their training and implementation, while keeping their average of about 16 tours a month.
  • Studio D2D increased their monthly booked revenue by $46k one month after completing training and implementation, and ended their year with 21 more events than the year before, about $147k more revenue, while keeping their average of about 17 tours a month.
See it in the demo

What does it mean to implement the 5 Star Venue Method?

  • Your space is prepped and in fantastic shape, so guests leave with an impression so good they won't even remember the competition.
  • You know what questions to ask and how to position yourself during tours, so you consistently “surprise and delight” your potential clients.
  • You know how to “close the tour”, so your guests know exactly what you're offering and you know exactly how they feel about booking your space.
  • You feel confident in your follow-up because of your clarification efforts, and stop wasting time “chasing” clients for an answer.
  • You get the right information during your tour, so you aren't left wondering how your guests actually feel about your space.
  • You have a clear, repeatable system that keeps your conversion rates consistently high, with the freedom that comes with predictable venue income.
  • You track every tour, pre-tour call, booking and dollar in the Venue Tour Tracker, so you always know your numbers and your team always knows what's next.
See the demo
Real 5 Star Venue Method venues: Harris Building thank-you gift boxes, Studio D2D's welcome screen greeting a couple by name, and branded water bottles
Pages of the 5 Star Venue Sales Tour Checklist
Bonus

The 5 Star Venue Sales Tour Checklist

Everything to confirm before the tour, cover on the day, and do afterwards, so you take note of every important detail about your potential clients and their event. It comes straight to your inbox when you open the demo.

Theresa Casey, founder of 5 Star Venue Method
Who is Theresa Casey?

Venue sales coaching for five-star tours

I'm a sales and marketing obsessed business owner who was thrown into a “cold call” sales role directly out of college, nearly 15 years ago.

I took a small business from zero new clients to over 40 every month. It was the difference between the owner downsizing and making layoffs, and growing, hiring more staff and moving buildings.

I then moved on to major gift fundraising for a national non-profit, cultivating donors and bringing in hundreds of thousands of dollars in donations.

Seeing how I could be successful making other people money, I became business partners with my father and together we launched an entirely new B2B company. Through our consistent growth providing customer experience services to hard-working business owners, I've worked with venues since 2018.

Most of the venues I work with make over $1 million in revenue. Others I talk to frequently don't, and they keep wondering how other venues are thriving in such a competitive market. The answer? They know how to differentiate their space during tours, ask the right questions and encourage their potential clients to be radically honest. That saves both of you time, and it makes you more money.

This free demo, and the checklist that comes with it, is my gift to you. In every sales role I've had, one thing never changes: people are just people. When you treat them a certain way, they tend to behave predictably. The tracker is how my venues make sure they do it on every single tour.

So what are you waiting for? Open the demo, click around, and when you're ready, let's talk about your venue.

Open your demo venue

It takes about ten seconds. Each demo is yours for 24 hours.

Your information is 100% secure and will never be shared. You'll also get our Sales Tour Checklist by email.